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y o k o s o
Brief
Design a comprehensive branding package for a new café that prioritizes inclusivity, accessibility, and community. The goal is to create a welcoming, comfortable, and vibrant space where individuals from all walks of life feel welcome—regardless of age, gender, race, ability, background, or lifestyle.
Project Type
Graphic Design/Brand Design
Insights
In my effort to tackle this brief, I decided to make this cafe as minimalist as possible by stripping it to the bone; hence the monochromatic theme.
To promote the feeling of inclusivity and community - I decided to withdraw all colours from the design, conveying the message that regardless of colour, everyone is welcome to share the space within the cafe.
The word 'yokoso' was taken from the Japanese language; meaning: Welcome. I wanted the cafe to be a spot that anyone could bring their family, friends, or significant others to.
